How to Share Your Catalog on Instagram, Telegram and LinkedIn

Why share a catalog link instead of files and screenshots

On social media it is tempting to post screenshots of catalog pages or attach the PDF to a channel. Both throw away most of the value. A screenshot cannot be clicked, a PDF has to be downloaded in full before it opens, and neither tells you how many people actually read past the cover.

A link to a published digital catalog opens immediately on a phone, keeps every product with its price and buttons, and is always the current version. When you update a price or swap a product, every link you ever posted shows the change, with nothing to repost.

Links also make your social activity measurable. Each visit can be traced to the channel it came from, so you learn whether Instagram, Telegram or LinkedIn is worth the effort for your catalog, rather than guessing from likes.

Instagram: make the link in bio work hard

Instagram does not make links in regular post captions clickable, so the link in your bio is your most valuable piece of real estate. Point it at your catalog, or at a page that leads to it, and mention it in every post that shows a catalog product: "Prices and sizes in the catalog, link in bio."

Your bio text should tell people what they get by tapping. "Full collection with prices" or "Wholesale price list, updated weekly" gives a reason; a bare link does not. If you sell several lines, consider separate catalogs for each and rotate the bio link to match your current campaign.

• Write a bio line that names what is behind the link and that it includes prices.
• Pin three posts that show catalog products and end with "link in bio".
• Save your best catalog stories as a highlight named "Catalog" or "Price list".
• Reply to "price?" comments with a direct message containing the page link for that product.
• Change the bio link when you launch a new collection, and tell followers you did.

Instagram stories and posts that send readers

Stories let you add a link sticker, which makes them the best way to send followers to a specific catalog page. Show one product or one page per story, add a short line about why it matters, and place the link sticker where a thumb naturally lands.

A short video flipping through the catalog works well as a teaser for a new collection, followed by stories that each link to one section. For feed posts and reels, show the product in use and finish the caption with a clear instruction to find it in the catalog.

Because most of these readers arrive on a phone, the catalog itself has to read well on a small screen. If pages are crowded or text is tiny, the story traffic you worked for bounces in seconds. Our guide to mobile-first catalog design covers what to check.

Telegram and LinkedIn: different audiences, different posts

Telegram channels and groups suit catalogs well because links are clickable everywhere and posts stay in the channel's history. Pin a post with the catalog link at the top of your channel, and post page links whenever you add products or change prices. In groups you do not own, follow the group's rules; one useful page link beats repeated promotion.

LinkedIn is where buyers, distributors and partners look, so it suits wholesale price lists, manufacturing catalogs and company profiles more than consumer offers. Share the catalog with a post that explains a problem it solves for the reader, add it to your company page and to the featured section of your personal profile, and send it directly to the prospects you are already talking to.

Whatever the channel, write the post for that audience. A Telegram post can be short and practical; a LinkedIn post earns its click with context. The catalog link stays the same, only the framing changes.

Use page-specific links, not just the cover

When every page of your catalog has its own address, you can share exactly the page a post is about. That shortens the path from interest to product, and it makes each post more relevant, because the preview can show that page's title and picture instead of the generic cover.

Give pages short, readable addresses that describe their content, such as a collection name or product line. Readable addresses look trustworthy in a chat and are easier to remember when you share them again.

• Link to a section page for collection launches and seasonal offers.
• Link to a single product page when answering a question in comments or messages.
• Link to the price list page for B2B audiences who already know your products.
• Link to the contact or location page when a post is about visiting your store.
• Keep the cover link for your bio and pinned posts, where people want the whole catalog.

QR codes and share previews

A QR code turns any physical surface into a link: shop windows, packaging, business cards, trade fair stands and flyers. Print it with a short instruction such as "Scan for the full catalog with prices", and test it at the size it will actually be printed. Pointing different QR codes at different pages lets you tell a window display apart from a flyer.

The preview is what people see before they tap. When a link is shared in a chat or on a social network, apps show a title, a description and a picture. A catalog with a clear title, a meaningful description and a strong cover gets a preview that looks like an invitation; one without them shows a bare address that people scroll past.

Before you share anywhere, paste the link into a chat with yourself and look at the preview on your phone. If the title is vague or the picture is wrong, fix the catalog's settings first.

Measure which channel brings readers

Followers and likes tell you about a post, not about your catalog. What you want to know is which channel sends people who read several pages, click a button and get in touch. That needs analytics on the catalog itself, grouped by where each visit came from.

Expect some fuzziness. Visits from search engines and large social networks are usually recognised by name, while links opened inside messaging apps often arrive without any information about where they came from and appear as direct visits. Treat that as a signal too: if direct visits jump the day you post in your Telegram channel, the channel is working.

1. Publish the catalog and check that analytics are recording your test visit from another device.
2. Share on one channel at a time for the first week, so changes in traffic can be traced to a post.
3. Compare visits, reading time and pages per visit by source, not just total views.
4. Look at inquiries and button clicks per source to see which channel converts, not only which one is loud.
5. Note the hours and days when readers are most active and schedule your next posts for them.
6. Drop or rework the channels that send visits but no readers, and double down on the ones that convert.

Sharing a catalog published with CatPro

Every catalog you publish with CatPro has a clean link that you choose, and each page can have its own address, title and description. Those are used in the share preview, so a page link posted on Telegram or LinkedIn shows a proper title, description and picture. The catalog SEO features page explains how these are set.

Readers can share the catalog themselves from its contact sheet, which also shows a QR code to open the page on another device. For print, you can place a styled QR code with your colours and logo on any page or design one for your flyers using the rich media tools.

Catalog analytics group visits by source, including Google, Instagram, Facebook, LinkedIn, email and direct, and show which sources lead to inquiries. For a closer look at what to track, read our guide to catalog analytics metrics. If WhatsApp is one of your main channels, our guide to selling on WhatsApp with a catalog picks up where this one ends.